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Exciting Industry News!

American-Crafts-Logo2Today we are excited to share some exciting industry news with our retail partners and ‘live pink’ fans.  We have decided to join the American Crafts family!  After having a record breaking year and growing at a rate of over 20% annually we knew we couldn’t keep up with just (4) in house employees. We kept saying over and over: “we need more people. we need more resources. we need a bigger warehouse.” Basically we knew we had to prepare for changes in 2014. Then…something happened. Fate stepped in and gave us the opportunity to become a part of something bigger; and guess what…we said “YES!”

As you will read below the Pink Paislee operations will move to Orem, UT and Barry and I will be staying on with the company to manage the development and success of our brands (including our partnership with Heidi Swapp). We are extremely excited about having a larger team behind us and being able to continue doing what we love in this industry.  Please enjoy our news and the press release below:


American Crafts Purchases Pink Paislee

OREM, Utah – Dec.  2, 2013 – American Crafts today announces the purchase of craft and hobby wholesaler Pink Paislee. The change in ownership is effective immediately. 

Pink Paislee, headquartered in Kansas City, Missouri, is known for its beautifully designed paper lines, as well as a signature line by crafting celebrity Heidi Swapp.

Jeff Mitchell, president of American Crafts, says Pink Paislee’s lineup of carefully crafted and designed paper products and embellishments appeal to a wide variety of scrapbookers, cardmakers and crafters.

“Pink Paislee has done an amazing job of making really inspiring products,” said Mitchell. “The company’s designs are pretty and feminine and have a strong appeal.”

Rebecca Cross, CEO and creative director of Pink Paislee, says she’s excited about the acquisition. “American Crafts is the right company for us to partner with for greater exposure and continued growth. We’re really happy about joining American Crafts and taking Pink Paislee into the future.”

Cross and Pink Paislee CFO Barry Cross will relocate to Utah and work at the Orem-based offices of American Crafts. The couple will continue to have an active role in the management of the Pink Paislee and Heidi Swapp brands. Heidi Swapp will also continue developing new products for her signature lines as well as educating and inspiring crafters to “make pretty stuff.”

“I just love meeting new people, teaching them new techniques, and opening their eyes to what they can accomplish,” said Swapp. “American Crafts is a great home for the Pink Paislee and Heidi Swapp brands – I’m excited to see what comes next.”

With the purchase of Pink Paislee, American Crafts is poised to provide retailers with more options than ever before – one of the widest ranges of start-to-finish crafting supplies available on the market.

“This purchase lets us offer another strong collection of products to retailers. American Crafts, Pebbles, Crate Paper, Imaginisce, Project Life, Studio Calico, Pink Paislee and Heidi Swapp are all brands that scrapbookers know and love,” said Mitchell. “We’re committed to keeping each brand distinct and focused on what made customers love them in the first place.”

American Crafts has created innovative scrapbooking products since the early 1990s. The company has established itself as a leader in the industry by providing stylish, high-quality products and responsive customer service. In addition to patterned paper, American Crafts produces Thickers, AC Cardstock, Pow! glitter paper, Cutup Trimmers, albums, unique pens and markers, Premium Ribbon, Remarks stickers and other embellishments that always rank as customers’ favorites. The company releases products under the popular Crate Paper, Pebbles, Imaginisce, Project Life and Studio Calico brands.


Have questions?  Contact Us.  We are happy to answer any questions you might have about our big news!


7 Responses to "Exciting Industry News!"

  • Fleur Millington
    December 2, 2013 - 2:23 pm

    Wow – congratulations. You guys have done the most amazing things with such a small team. We are also so impressed by the customer service we receive from pink paislee. I am sure this will be an amazing partnership for both the Pink Paislee bran and American Crafts! Looking forward to seeing what the future holds.

  • Jean A Marmo
    December 2, 2013 - 2:39 pm

    Congrats! Love that you have been so successful!

  • Sarah M
    December 2, 2013 - 2:55 pm

    Congrats! I love American Crafts and Pink Paislee!! Sounds like a great partnership!

  • Carla Hundley
    December 2, 2013 - 4:52 pm

    Congrats to you and your
    company! I live in Orem and
    you will love the area!

    Carla from Utah

  • Mona Pendleton
    December 3, 2013 - 7:15 pm

    Congratulations Rebecca and Barry! Such awesome news for the both of you!

  • Shawn Wenrich
    December 4, 2013 - 12:20 am

    So happy that pinkpaislee will be able to do even more and be with a thriving company that will be around for years to come!